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Friday, October 4, 2013

Cool Collaboration

I think lots of you familiar with the collaboration projects between H&M and high end designers, well H&M has done it every year since 2004. "Excited" probably the right word to explain how those projects could lead to a chaotic retail therapy. 

"High-fashion design doesn’t have to be a matter of price," well that is the aim of these amazing collaborations, and let me do the data:

-2004: Karl Lagerfeld
-2005: Stella McCartney, Elio Fiorucci, Solange Azagury-Partridge

-2006: Viktor & Rolf
-2007: Roberto Cavalli

-2008: Rei Kawakubo and Comme des Garçons
-2009: Matthew Williamson, Jimmy Choo, Sonia Rykiel

-2010: Sonia Rykiel, Lanvin

-2011: Versace

-2012: Versace, Marni, Maison Martin Margiela
-2013: Isabel Marant

Not only with high end designers, H&M also has the 'Style Icon Collaboration.'
Starts from 2006, Madonna was the first style icon for H&M, and then Kylie Minogue in 2007, David Beckham in 2012, Anna Dello Russo in 2013, and Beyonce in 2013.


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