Some of H&M Conscious collection, made from conscious materials : Organic cotton, Recycled polyester, Recycled polyamide, Recycled plastic, Organic linen, Recycled cotton, Recycled wool, TENCEL ®, Organic hemp, Organic Jute.
That simple statement was inspiring me in between our group discussion with Karl-Johan Persson himself, and some fellow journalists. I never knew that H&M has a very big dream to make the world 'better', literally.
H&M Conscious is the name for all H&M’s work for a more sustainable fashion future. H&M like to think of sustainability as a word of action, something they do rather than something they simply say. It is an ongoing process with a clear direction to be continuously improved. It is a journey that requires determination, passion and teamwork.
Turning this vision into a reality helps H&M do great business using fewer resources. It also allows them to contribute to better lives for people and communities around the world. Yet, H&M always goes beyond that. They want to make more sustainable choices in fashion available, affordable and attractive to as many people as possible.
Together with millions of H&M customers, they can bring massive change – from improving the livelihood of a cotton farmer to how their customers care for the clothes they buy.
H&M want their colleagues to be proud of where they work. H&M want their customers to feel reassured about the fashion they buy and that we have exceeded their expectations. H&M want to take on the challenge of making fashion sustainable and sustainability fashionable.
That is why they have created H&M Conscious. With seven ambitious strategic commitments at its heart:
1. Provide fashion for conscious customers
2. Choose and reward responsible partners
3. Be ethical
4. Be climate smart
5. Reduce, Reuse, Recycle
6. Use natural resources responsibly
7. Strengthen communities
H&M Conscious collection
Are you conscious enough???