Me and Lala
I love my job, and I love being a fashion stylist.
These pictures are some footage of Lala doing her performance at We The Fest back then
I dressed her with H&M collection.
Was a sunny fest, and def' it was one great experience.
Photo by: Jessica Candradi
At first I saw these thigh high boots my heart stopped!!!
How I love these amazing boots from H&M Spring 2014 collection. It reminds me of Julia Roberts from the movie Pretty Woman, and It was pretty breath taking when I mixed it with H&M oversize jacket (How I love everything oversize!!)
I did curated some of my own personal favorite H&M pieces from its Spring 2014 collection, and this one is my first post.
I did tell you about my love for its thigh high boots, and you better check my other lovesss...
including the metal belt and the gorgeous embroidery small bag.
I'm totally in the Spring mood already.
LOVE!
Some of H&M Conscious collection, made from conscious materials : Organic cotton, Recycled polyester, Recycled polyamide, Recycled plastic, Organic linen, Recycled cotton, Recycled wool, TENCEL ®, Organic hemp, Organic Jute.
"There is no way for us not to think about and invest in our sustainability, because it simply makes business sense." Says H&M CEO Karl-Johan Persson.
That simple statement was inspiring me in between our group discussion with Karl-Johan Persson himself, and some fellow journalists. I never knew that H&M has a very big dream to make the world 'better', literally.
H&M
Conscious is the name for all H&M’s work for a more sustainable
fashion future. H&M like to think of sustainability as a word of
action, something they do rather than something they simply say. It is an
ongoing process with a clear direction to be continuously improved. It
is a journey that requires determination, passion and teamwork.
In their opinion it is all about the magic 3 Ps, which are PEOPLE, PLANET, and PROFIT. Three of them are highly
interconnected, and equally important. As we know, the earth is facing scarcity
issues on many fronts. Clean water, energy and cotton, to name a few. H&M sees those problem, and their vision is that all of H&M operations
should be run in a way that is economically, socially and
environmentally sustainable.
Turning this vision into a reality helps H&M
do great business using fewer resources. It also allows them to
contribute to better lives for people and communities around the world. Yet, H&M always goes beyond that. They want to make more sustainable choices in
fashion available, affordable and attractive to as many people as
possible.
Together with millions of H&M customers, they can bring massive
change – from improving the livelihood of a cotton farmer to how their
customers care for the clothes they buy.
H&M want their colleagues to be proud of where they work. H&M want their
customers to feel reassured about the fashion they buy and that we have
exceeded their expectations. H&M want to take on the challenge of making
fashion sustainable and sustainability fashionable.
That is why they have created H&M Conscious. With seven ambitious
strategic commitments at its heart:
1. Provide fashion for conscious customers
2. Choose and reward responsible partners
3. Be ethical
4. Be climate smart
5. Reduce, Reuse, Recycle
6. Use natural resources responsibly
7. Strengthen communities
Are you conscious enough???
Award-Winning collection from Minju Kim for H&M
Another excitement from H&M is the H&M Design Award 2013. Finalists came from design schools in Europe, and they brought fresh ideas with their personal twist. The winner will receive a prize of €50,000, the chance to show his or her collection at Mercedes-Benz Stockholm Fashion Week, and develop selected pieces from his or her collection to be sold in selected H&M stores this autumn.
List of this year grand jury:
- Ann-Sofie Johansson, H&M’s Head of Design
- Fashion designer Jonathan Saunders
- Editor-at-large of style.com Tim Blanks
- Photographer Sølve Sundsbø
- Stylist Leith Clark
- Blogger and photographer Hanneli Mustaparta
- Fashion journalist Kristopher Arden Houser
- H&M’s Creative Advisor Margareta van den Bosch.
Minju Kim is the winner of the H&M Design Award 2013. Minju is a 27 year-old graduate from the Royal Academy of Fine Arts in Antwerp, and was selected by a jury of international fashion experts for her collection which transformed characters into outfits.
Minju Kim
“Creating this collection with H&M has been an amazing experience. My designs are about turning characters into outfits, and it’s exciting to think that these characters will soon be worn by people around the world. Winning the H&M Design Award has given me a unique insight into the global fashion industry,” says Minju Kim.
Minju’s pieces for H&M bring the dream world of Manga to life with unique cuts and clever fabric combinations. A collarless coat in vivid yellow, a short jacket in two contrasting jacquards or a cape made of black wool creates a sweet rounded silhouette. The textured heavy knit links the sleeves to the body with cartoonish curves, while a neoprene-fronted sweatshirt is printed with Manga-inspired images drawn by Minju herself. A paneled mini-dress mixes matt with shine, while jacquard trousers keep their structured shape. To complete the look there’s a black and white wedge platform lace-up and a characterful turquoise leather collar.
“I’m so happy that pieces from Minju Kim’s winning collection from the H&M Design Award 2013 will soon be available. Minju has such a unique design signature, one that combines playfulness, fantasy and optimism with great creativity and technical skill. These pieces by Minju Kim show H&M’s commitment to the future of design and to helping move fashion forward,” says Ann-Sofie Johansson, H&M’s Creative Head of Design.
Ann-Sofie Johansson, H&M’s Creative Head of Design
As part of her overall prize, nine women’s pieces and two accessories have been developed with the H&M design team. The collection will be available from October 17 at selected H&M stores in Sweden, Denmark, the US, UK, Japan, South Korea, Italy, France, the Netherlands, Belgium and Germany as well as online. It will also be available at Opening Ceremony in New York, Los Angeles and London, the first time an H&M collection will be sold at Opening Ceremony stores.
Just like a dream I could visit the H&M HQ, and it was a breathtaking experience
The famous 'White Room' a place to get inspiration and choosing the right colors for H&M next collection
One of the staff was looking for the right color samples
Culture books = the major inspiration for H&M design ideas.
Some color samples
Color samples and then translate into fabrics, amazing process for ideal result
Petra Lundgren, H&M Color Creative Responsible
Hi to all my readers...
It's been a while since my last post, but it's all worth it since I have a very interesting story about one of my favorite brand.
My wish come true, and finally H&M invited me to visit their HQ in Stockholm, Sweden.
You can imagine, as if I was a kid in a candy store, I amazed, that's all.
It was a three days trip that I won't forget, Absolutely breathtaking... Not just because I met the sweetest people in retail business, yet I had a chance to actually looked around their HQ and their 'white room' (you can see from my pictures).
I've been religiously shopping at H&M since ... God knows when, and not just because of the affordable price reason, they also have trendy clothes in a very good quality. From my previous trip, they showed me about the process and why they really take it seriously in terms of quality and what people needs in fashion.
If you see fashion week street style or blogs all around the world, you can see that people actually wear collections from H&M. What makes me more crazy about it, is that H&M has lots of collaboration collection with high end designer, Isabel Marant for H&M is in my mind right now!!
Thanks God, I don't have to wait for another holiday trip to Europe or else, because H&M is finally OPEN its first store in Gandaria City, Jakarta, OCTOBER 5th, and its second store in Pondok Indah Mall 1, October 9th. mark your calendar girls!!!
What makes it more special is that IF... I repeat IF you are the FIRST person in line and queuing at the store opening, you will receive H&M voucher worth 1 million rupiah, and if you are the second person in line until the 20th, you will receive 350 thousand rupiah, and for the 21st to 250th person in line you will get an easy 250 thousand rupiah. So.... happy queuing girls and hopefully I can catch you there.
Dewi Utari 2008-2014. All rights reserved.
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